Executive Assistant to the CFO

General Summary

Under the CFO, we’re looking for a highly motivated and creative executive assistant to support a hands-on executive who leads across finance, product innovation, branding, and digital culture. This role combines executive operations, digital content strategy, and lifestyle management into one hybrid position. You’ll be deeply embedded in the cannabis industry — taking ownership of day-to-day creative direction, content execution, organization, and workflow optimization.

Main tasks and responsibilities

Digital Presence & Brand Support

• Take full ownership of day-to-day creative direction for the executive’s digital presence across Instagram, Reddit, Discord, and other platforms;
• Develop and execute content ideas aligned with the brand’s tone and business objectives — from daily posts and memes to campaign rollouts;
• Monitor social media trends, competitor activity, and cannabis culture to surface ideas that drive engagement and community growth;
• Maintain a consistent brand voice and visual identity across all digital platforms;
• Coordinate content calendars, scheduling, and performance reporting;
• Engage and respond in-character as the executive persona when appropriate, maintaining authenticity and brand integrity.

Executive & Operational Support

• Manage a fluid schedule, including calendar bookings, meeting prep, reminders, and follow-ups;
• Represent the CFO in meetings when unavailable — relay key messages and ensure follow-through;
• Maintain a clean and functional office environment, including upkeep of devices and general workspace organization;
• Organize and catalogue R&D samples (familiarity with cannabis products a plus);
• Manage personal errands, deliveries, office supply runs, and occasional travel bookings.

Email & Communication Management

• Use Superhuman (or similar tools) to prioritize and triage emails, surfacing time-sensitive communications;
• Draft replies, coordinate follow-ups, and track key discussions;
• Act as a communication bridge when the executive is unavailable or off-grid.

AI & Workflow Optimization

• Use AI tools (e.g., ChatGPT, Notion AI, automation platforms) to enhance workflow, brainstorm content, streamline tasks, and assist in research;
• Stay current with emerging productivity and creative tools that can help scale operations and output.

Qualifications

• Are a creative self-starter with a track record of producing engaging content across multiple platforms;
• Are highly organized, reliable, and adaptable — with a bias toward action and problem-solving;
• Understand cannabis culture and branding nuances, and are comfortable working in this industry;
• Are digitally fluent and experienced with tools like Canva, CapCut, Meta Business Suite, Reddit, Discord, or equivalents;
• Use AI and automation tools to simplify complex tasks and improve efficiency.
• Have discretion, emotional intelligence, and the ability to operate in high-trust, fast-moving environments;
• Bonus: Comfortable rolling product samples or handling cannabis during R&D activities.

What We Offer

• A front-row seat in a rapidly growing, premium Canadian cannabis company.
• Exposure to all aspects of the business — from finance to brand to R&D.
• Cannabis-friendly, creatively driven work environment.
• Flexible hours and hybrid schedule with potential to grow into a larger strategic role.
• R&D perks, behind-the-scenes access, and room to make a real impact.

The list of tasks and responsibilities listed above is not exhaustive. It is therefore not a complete and detailed list of all the tasks and responsibilities that can be performed by the incumbent of this position.